SportPesa ends Kenya sponsorships amid “immense pressure” from government

Kenyan leagues estimate as much as KSH600m in lost financial support

Embattled sports betting firm SportPesa has cancelled its Kenyan sponsorship portfolio amid an “extremely challenging” business environment in its home market. The operator issued a statement on Friday confirming the cancellation of its sponsorship portfolio, effective immediately, including deals with the Kenyan Premier League and KPL clubs Gor Mahia and AFC Leopards. European sponsorships are…

Kenya | Marketing | sponsorship | SportPesa | Sports betting | Tax