Marathonbet inks compliance tech deal with GiG Comply

Sports betting operator becomes latest to sign up for affiliate marketing compliance service

Marathonbet has signed an agreement with Gaming Innovation Group (GiG) which will see the betting firm integrate the GiG Comply affiliate marketing service into its operations. GiG Comply software looks at an operator’s affiliate partner pages and identifies non-compliance with advertising standards. Using a definable set of parameters, the tool analyses snapshots from affiliate marketing…

Affiliate marketing | Compliance | Gaming Innovation Group | GiG Comply | Marathonbet | Technology