Kindred unveils RG-focused ad campaign in Sweden

The operator hopes to cut through the noise in Sweden’s re-regulated market by urging Unibet users to play responsibly

Kindred Group has released a new multi-channel advertising campaign for its Unibet brand in Sweden with a focus on responsible gambling (RG) and setting limits. The video short features Unibet brand ambassador and New York Rangers goalkeeper Henrik Lundqvist jogging down the river in Sweden while advising customers to ‘play responsibly’. Lundqvist’s voiceover describes how…

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