GiG offers operators free coronavirus affiliate tracking software

Malta-based supplier takes aim at non-compliant egaming affiliates for trying to “profiteer off a crisis”

Gaming Innovation Group (GiG) is offering free coronavirus keyword tracking to operators seeking to monitor their affiliate marketing channels. The Malta-based supplier will provide free searches via its GiG Comply software to online gambling firms that fear their brand is being promoted in an unethical way as marketers seek to take advantage of the coronavirus…

Affiliate marketing | GIG | GiG Comply | Marketing | Online gambling