Marketing

GambleAware publishes Bet Regret campaign results

Safer gambling charity also launches tender for three-year £1m pilot project

GambleAware has revealed that its two-year Bet Regret campaign generated awareness of 60% on average among the broader target audience. The overall aim of the operation was to help control the gambling behaviour of younger male sports bettors. The mission during the first year of the campaign was to shift attitudes and spark conversations over…

Advertising | Bet Regret | GambleAware | Marketing | Online gambling | Problem gambling | Regulation | Responsible gambling | Sports betting | UK

Latest