Responsible gambling

Entain unveils “pioneering” affordability model

Technology-led tool to be introduced for online gambling giant’s 14 UK brands ahead of international rollout later this year

Entain has released what it has hailed a “pioneering” affordability checking model, thereby “raising the bar” around personalised player protection. The FTSE 100 operator is harnessing its technology-led player protection initiative known as ARC (Advanced Responsibility and Care) to pinpoint customers at greater risk of potential financial problems and implement staking limits and tighter affordability…

Affordability | Entain | Online gambling | Problem gambling | Responsible gambling | Sports betting | UK