Responsible gambling

Entain targets ‘hyper-personalisation’ with improved markers of harm system

Upgrade to FTSE 100 operator’s Advanced Protection and Care programme is designed to spot at-risk customers before initial spike in spend

Entain will introduce real-time, individually tailored responsible gambling checks on customers as part of its new Advanced Protection and Care (ARC) programme. New markers will include additional checks on stake level changes, erratic play during a single session and signs that a player might be chasing losses. These checks will work alongside Entain’s current player…

Entain | Online gambling | Problem gambling | Responsible gambling | Sports betting | Technology | UK