Marketing

EGBA launches pan-European code of conduct for responsible online gambling ads

Body provides new guidelines for operators around social media advertising with influencers, brand ambassadors and streamers

The European Gaming and Betting Association (EGBA) has launched its first code of conduct for the responsible advertising of online gambling across Europe. The code includes standards which will apply across all media platforms and dedicated measures for social media advertising, with a focus on protecting minors. It includes moderating content requirements that operators should…

Advertising | EGBA | Europe | European Gaming And Betting Association | Marketing | Online gambling

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