Regulation

Danish advertising board slaps Mr Green over timing of TV ad campaign

Newly launched regulatory entity makes maiden ruling against William Hill International subsidiary

Denmark’s newly launched Gambling Advertising Board (GAB) has made its first ruling after ordering the removal of a Mr Green TV ad. The short, first shown in December 2020 on Danish channel TV 2 immediately before the broadcast of an episode of Christmas-themed show Juleønsket, drew complaints due to its close proximity to the children’s…

Advertising | Danish Gambling Authority | Danish Online Gambling Association | Marketing | Mr Green | Regulation | William Hill

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