Marketing

Casumo censured by ASA over ad that appeared to potential self-excluders

Paid search advert for Casumo appeared when people searched “how to unsubscribe from all gambling”

Casumo has been ordered to take down an online advert by the Advertising Standards Authority (ASA) over claims it was irresponsibly targeted. The advert in question appeared as a Google sponsored search result in May 2019, appearing when any individual searched the term “how to unsubscribe from all gambling”. Complainants to the ASA questioned whether…

Advertising Standards Authority | Casumo | Google | Marketing | Responsible gambling | Social responsibility

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