Marketing

BGC toughens up on under-18 advertising prevention

Trade body details new regulations as it implores UK government to escalate battle against black-market operators

The Betting and Gaming Council (BGC) has unveiled stricter measures aimed at preventing under-18s from engaging with gambling advertising. The new regulations, which come into effect on 1 October, are part of the BGC’s Sixth Industry Code for Socially Responsible Advertising. BGC members must ensure that all sponsored or paid social media advertising must be…

Advertising | Betting and Gaming Council | Marketing | Online gambling | Responsible gambling | Sports betting | UK

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