Marketing

Belgian regulator clamps down on sports betting advertising

Authorities to implement strict framework on operator sponsorships with Jupiler Pro League clubs

The Belgian Gaming Commission (BGC) has committed to strengthening safer gambling initiatives and could potentially ban betting advertising on “certain stages” of sporting matches. Details of the specific markets included in this prohibition have not been provided, however the BGC has said it “wants to go beyond” current legislatory guidelines in protecting at-risk players. The…

Advertising | Belgium | Belgium Gaming Commission | Marketing | sponsorship | Sports betting

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