Marketing

ATG hit with Swedish Consumer Agency injunction after marketing to self-excluders

Former monopoly operator faces potential SEK4.5m fine after investigation into direct mail marketing

The Swedish Consumer Agency (KO) has issued an injunction against former monopoly operator ATG over marketing to players who have self-excluded under the Spelpaus system. In December 2019, Kindred Group reported to KO that certain marketing communications sent by ATG did not carry over 18 warnings as required by Swedish law. In this instance, KO…

ATG | Marketing | Self-exclusion | Sweden | Swedish Consumer Agency

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