ASA urges industry to improve age-related ad restrictions after latest avatar results

Regulator exploring “more prescriptive measures” after avatar technology was used to decipher ad patterns and audience consumption

The Advertising Standards Agency (ASA) has disclosed the latest findings from its latest proactive monitoring sweep. Observations from the regulator have included the significant use of avatar technology to assess the distribution of adverts for gambling, as well as alcohol and high fat, salt or sugar (HFSS) products. Often these products are displayed across websites…

Advertising | Advertising Standards Authority | Age verification | Marketing | Online gambling | Responsible gambling | Sports betting | UK