Marketing

ASA censures Bonus Accumulator over social media ad and content claims

Advertising regulator rules against “socially irresponsible” ads after trio of complaints

The Advertising Standards Authority (ASA) has ordered the removal of a paid-for Facebook post from Bonus Accumulator over claims the content was “socially irresponsible”. Three separate complaints were received by the regulator which were later upheld. A paid-for Facebook ad shown on 9 June included a voiceover which stated: “This is my 45th day of…

Advertising | Advertising Standards Authority | Bonus Accumulator | Marketing | Online gambling | Regulation | Sports betting | UK

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