888 launches new responsible gambling ad campaign

London-listed operator unveils new safer gambling initiative with tagline ‘too much is too much’

888 Holdings has released a new safer gambling advertising campaign in the UK to help raise awareness of problematic gambling behaviour. The campaign, launched alongside the slogan ‘too much is too much’, uses everyday situations to promote moderation and highlight the dangers of excess. The ad series went live on 5 January on UK…

888 Holdings | Advertising | Itai Pazner | Marketing | Responsible gambling