Responsible gambling

Silver linings: How Sky Bet is using past experiences to redefine safer gambling

EGR Compliance chats to Sky Betting & Gaming’s head of safer gambling, Ben Wright, about how the sports betting operator has used learnings from its UKGC settlement to redefine its approach to responsible gambling

Looking at the UK sports betting industry as an outside observer, there are broadly two types of operators. On the one hand, there are the long-established brands such as Ladbrokes, William Hill and, to a lesser extent, Paddy Power which have been present in the UK market in a retail capacity for decades. Firms like…

Responsible gambling | safer gambling | Self-exclusion | self-regulation | Sky Betting & Gaming | TV advertising | UK | UK Gambling Commission

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