Meeting in the middle: How having a clear understanding of marketing plays into company compliance practices

Ian Sims, founder of Rightlander, says that it is important that compliance officers understand the roles and requirements of marketers to ensure compliance while supporting the business

The past year has seen an increasing number of operators shifting the responsibility of affiliate compliance away from marketeers and into a dedicated role or team where accountability is easier to track. It's a logical step because having someone solely responsible for ensuring compliance is far safer for the business than mixing it with a…

Affiliate marketing | Affiliates | Compliance | Marketing | Rightlander