Marketing

Analysis: Adapting to Italy’s gambling advertising blackout

As Italy’s tight restrictions on gambling marketing come into force next week, EGR Compliance examines the wide-reaching impact of the ad ban and how it could shake up the market’s dynamics

Italy was seen as a trailblazer back in 2006 when it became the first EU member state to legalise online gambling in a comprehensive manner, creating what is Europe’s second-largest regulated market today. Yet 13 years on and Italy is poised to disrupt its egaming space with the official roll out of a near-blanket ban…

Advertising | Agenzia delle Dogane e dei Monopoli | Italy | Marketing | Tax

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