Affiliate compliance: Learning the lessons of regulatory scrutiny

More than a year on from the most intense period of scrutiny of affiliate operations that the industry has ever faced, EGR Compliance assesses if the egaming affiliate sector has learned its lesson with compliance or if it still needs to up its game

As a method of routing players to online gambling sites, affiliates are an invaluable resource which can provide useful revenue generation without the need for excessive overheads. Simply by providing affiliate partners with media such as logos for web pages, exclusive offers and specialised web links, operators can do twice the advertising, but with half…

Affiliate marketing | Affiliates | Compliance | Marketing | Problem gambling | Regulation