Bingo

The usability of bingo sign-ups

In five years mobile visits to WhichBingo have increased from 13% to almost 60%. The affiliate’s head of UX explores whether operators are making it easy for players to sign up

Any user of Gala, Jackpotjoy or tombola have one goal; to play online bingo and the only thing standing in their way is a sign-up form. So who’s getting it right? Minimising the number of fields within the sign-up form doesn’t necessarily mean it will be a better experience for the end user. However, consideration…

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