Data

Taking a gamble on UX

ContentSquare's Duncan Keene on UX analytics providing the ‘how and why’ to help egaming brands democratise data and improve user experience

It seems that too many egaming brands have adopted a ‘gut instinct’ mindset when it comes to user experience (UX). They are gambling on mimicking competitors or using best practice to inform their optimisation strategies. Lately egaming operators are being faced with a challenge: they cannot explain how and why their digital and app visitors…

Analytics | Data | Data | UX

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