William Hill targets back-end gaming platform improvements

Hills to put "huge focus" into creating a more customised gaming experience and enable firm to "innovate faster"

William Hill plans to improve its back-end platform to provide a more customised gaming experience in 2017, and expects the desktop version of its sportsbook to migrate onto the Trafalgar front-end platform in the “coming months”. Speaking to EGR Technology, group chief information officer, Kevin O’Connor, said the bookmaker would place a “huge focus” on…

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