Paddy Power Betfair “paves the way” with product innovation

Operator’s product innovation manager Stephen McMeel discusses digital assistants and thirty years of product driven customer engagement

The technology industry is perpetually at war, with companies swiftly rolling out the latest, most revolutionary product, only to move just as swiftly on to the next one. Egaming operators pump huge investments into product development and innovation, constantly seeking to integrate their services into the most current and consumer friendly products. Among those is…

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