Made to measure

With giants Amazon and Netflix the masters of tailored content, the egaming industry has been relatively slow in providing punters with a personalised experience on mobile devices, although things are beginning to change.

Log onto the Netflix homepage and within a couple of clicks, you’re watching the latest instalment of your favourite TV show. The streaming provider and other ecommerce giants have mastered the recommendation tool to provide the ultimate personalised experience, but it’s an area and opportunity egaming has yet to fully grasp. “You can bet your…

Amazon | Casino | egaming | Netflix | personalisation | recommendation | Sports betting


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