Sports betting

Hands-on approach

A look at how suppliers have adapted to enable operators to offer a more tailored customer experience

With a relatively quiet summer sporting calendar ahead, there’s perhaps no better time for sportsbooks to take a step back and review operations before making all important tweaks ahead of the new football season. Certain keywords and terms tend to arise each time the industry outlines its vision for the future of sportsbook: personalisation, user…

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