European Online Gambling
The European online gambling industry has been on an impressive upward growth trajectory over the past 12 months. During the period, mobile has become the dominant platform, with operators such as Sky Bet reporting in excess of 80% of revenues coming through the channel. Casino and sports have been the driving force behind growth, generating €1.7bn and €1.3bn respectively in regulated markets in H1 2016, according to Eilers & Krejcik Gaming. The emergence of new markets such as the Czech Republic mean growth looks set to continue by allowing operators to expand their geographical reach and put their brands and products in front of new players.
But it hasn’t all been plain sailing; economic factors continue to hit operators hard, made worse by more stringent regulatory requirements and a clampdown on TV advertising in several countries throughout the region. As such, a number of operators have taken a strength in numbers approach leading to a wave of mergers and acquisitions crashing down over the industry. While these combined companies have become titans of the industry, they are having to overcome the challenges that come with the scale and scope of their enlarged businesses.
This white paper, a collaboration between Acapture and eGaming Review, looks at the factors behind the regulated industry’s growth between 2015 and 2016, some of the headwinds it currently faces, and the emerging trends that will push the market forwards in 2017. Filled with exclusive research and rare facts and figures, it looks at which verticals will be leading the charge, the countries currently on the brink of regulating online gambling, and the opportunities they present operators looking to take their businesses to the next level.