Westgate to launch Scientific Games social casino
New partnership aims to help Nevada operator boost player engagement
Westgate Resorts has announced plans to launch Scientific Games’ SG Universe product suite across its 28-property portfolio, including the Westgate Las Vegas.
Under the deal, SG will provide its Mobile Concierge app which includes the social casino platform, and digital marketing functions.
The agreement is designed to help Westgate increase engagement with patrons both in and out of the casino.
“We are honored to strengthen our partnership with Paragon Gaming, Westgate Las Vegas, and to have the opportunity to serve with Westgate Resorts on their forward-thinking vision,” said Bob Parente, senior vice president and chief revenue officer of Scientific Games.
“We look forward to continuing to provide innovative systems and solutions, and building upon the foundation that we have established with Westgate.”
The social casino deal comes as part of a larger agreement that will see SG provide its full casino management system to the Westgate Las Vegas.
“We went through a very comprehensive review of the various suppliers in the marketplace and determined that Scientific Games continues to be the best fit for our business,” said Mark Waltrip, COO of Westgate Resorts.