Sports betting

Why operators need to acquire sports betting customers now

Daniel Kustelski, CEO of Chalkline Sports, on why US casino and racetrack operators need to move fast

In New Jersey, the average cost of acquiring an online casino player is now well over $500 per new depositing customer, according to operators in the state. That’s a substantial price to pay for a customer in a ring-fenced market that is a little over four years old and with a small number of competing…

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