Opinion: Why Facebook Instant Games will be a slow burner for social casino firms

Derrick Morton, CEO of FlowPlay, explains why operators should look elsewhere for a revenue bump

As the social casino market begins to plateau having already reached a majority of potential users in the US, looking to new distribution avenues will be essential to the future sustainability of the industry. That said, between monetization concerns, gameplay style, and demographic gaps – it is unlikely Facebook Instant Games will become that avenue…