Zynga acquires Rising Tide Games for undisclosed sum
Chief exec Mark Pincus says deal forms part of strategy to grow its social casino games business
Zynga has expanded its presence in the social casino games sector after agreeing to acquire Texas-based developer Rising Tide Games for an undisclosed sum. [private]
Rising Tide Games, which publishes the Black Diamond Casino, was founded by former Zynga and Playtika veterans Maytal Olsha, Stuart Zoble, Andrew Sega and Peter Franco back in 2014, all of whom will join Zynga post-acquisition.
Zynga CEO Mark Pincus said the acquisition was part of plans to continue to grow his firmâs social casino game offering, and was excited to welcome the âdeeply talentedâ Rising Tide team.
âZynga has a long history in the social casino space, as Zynga Poker is the original social game and remains the worldâs largest free poker game,â Pincus said in a statement.
Rising Tide co-CEO Maytal Olsha, who left Zynga last year, said she was looking forward to working with Pincus and the Zynga team once again.
âTogether, with our amazing Rising Tide Games family, I believe we can deliver fun, unique social slots experiences to players around the world in the growing social casino gaming space,â Olsha added.
Since acquiring Spooky Cool Labs in 2013, Zynga has been focused on driving growth in its social games division, with revenues up 274% YoY in Q2 2015 driven by its Hit it Rich! and Wizard of Oz Slots titles.