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Q&A: Matt Primeaux, CEO of Amaya’s StarsDraft on adapting daily fantasy for an international audience

Primeaux tells EGR Intel how Amaya’s new Jackpot Sports format can attract a broad spectrum of players

EGR Intel: Who is your target audience? MP: The audience is deliberately very broad, perhaps to our detriment, but we don’t know yet. The game is built to appeal to everyone; the sports jackpot players, the lottery players who buy Euromillions tickets and poker/skill game players in general. We’re very optimistic about attracting poker players from the…

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