Marketing

Playtika launches new ad campaign urging players to play every minute of the day

Developer's Slotomania brand unveils marketing site to stop punters feeling guilty about mobile gaming

Playtika-owned social casino brand Slotomania has unveiled an unusual video marketing campaign that encourages players to play the slots during every minute of the day. A website, set up at whyitsoktoplay.com, acts as a video clock and releases a different video for all 1440 minutes in a day, with each one based on a specific…

Marketing | Playtika

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