Finance

Playtika launches $400m investment arm

Playtika Growth established to leverage the firm’s expertise in digital consumer businesses to help grow new companies

Playtika has established a new investment arm with the goal of investing up to $400m in Israeli digital entertainment and consumer businesses. The so-called Playtika Growth will target companies that are already profitable or near breakeven and have proven business models and products. Playtika said companies receiving investment would also gain access to Playtika's “world-leading” marketing,…

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