NYX expands Sky Bet partnership to Italy

The deal will see Sky Bet UK and Sky Bet Italia integrate NYX’s Open Gaming System, giving players access to a portfolio of more than 1,000 titles from NYX’s in-house games studio NextGen.

NYX will also work with Sky Bet’s internal game development unit Core Gaming to produce 36 exclusive games each year.

NYX Gaming Group CEO Matt Davey said: “This partnership is significant to NYX, representing a firm endorsement of the group as a whole, and emphasising the vital role it plays for the industry’s most successful operators around the world.

Today’s announcement comes after the Leeds-headquartered operator co-funded NYX’s acquisition of OpenBet in May 2016, investing £20m in the deal.

SB&G CEO Richard Flint added: “Enhancing that customer experience is a core focus for Sky Betting and Gaming and the strengthening of the relationship with NYX is another big step towards our objective to build the best casino in the market.”

“It also reaffirms NYX’s commitment to building our partnerships and maximising the relationships across a number of different areas to deliver optimum value to our clients.”