New Jersey and Golden Nugget set new revenue records in December
State’s online revenues reach $18.4m, eclipsing previous high watermark of $17.4m
New Jersey set a new record for online revenues in December, with the state’s five egaming operators recording a collective $18.4m.
The figure shattered the previous record of $17.4m, set back in July 2016, and represented a 31% year-on-year increase and a 6% increase on November.
Casino continued to flourish, with the vertical growing 35% year-on-year to $16.3m.
And poker ticked up just 6% to $2.1m, following the addition of PokerStars to the market, compared with the same period last year.
The Golden Nugget maintained its lead at the top of the market, and set a new record in the process, with monthly revenues of $4.8m, up 32% from last year.
The operator’s online VP, Thomas Winter, told EGR North America the record month was powered by consistent investment in marketing and product, as well as the recent investment in a Live Dealer studio.
“The past couple of months, our player acquisition has reached levels not seen since Q1 2014,” Winter said.
The other two brands active on the Golden Nugget licence – Betfair and PlaySugarHouse – also had strong months, he confirmed.
The Borgata took the second spot in the market, growing 3% to $3.7m, while Caesars Interactive checked in third with $3.66m.
Resorts finished fourth in the market with $3.1m, while Tropicana produced revenues of $30.9m.