Huuuge Games launches international TV campaign
New ad for Huuuge Casino to air in the UK, US and Germany
Social developer Huuuge Games has launched an international TV marketing campaign to back its flagship Huuuge Casino product.
The TV campaign, delivered by the Specialist Works Creative and viewable here, will run across UK TV channels from this week and will also be aired in the US and Germany from mid-April.
Huuuge, one of the fastest growing firms in the social casino sector according to research from Eilers & Krejcik Gaming, said the goal was to show the appeal of the multi-player, free-to-play casino environment.
Sebastian Szczygiel , CMO at Huuuge Casino, said: “With our real-time multi-player experience, Huuuge is redefining what social gaming is, which provides extraordinary opportunities to increase reach and brand preference.
“The Specialist Works’ approach to the campaign has truly captured the Huuuge brand identity and their unique attribution model allows for advanced performance driven media buying.”
The Specialist Works CEO Martin Woolley added: “Huuuge Casino is an innovative brand and we are thrilled to put our combined media and creative skills to work.
“Our TV for Apps attribution model has the ability to monitor at what point a player downloads the game and tracks where they re-engage or start in-app purchases – these activities can be tracked, measured and optimised.”