Huuuge Games completes $50m funding round

Huuuge Games has successfully raised $50m in Series-C funding, the social casino developer announced this week.

Huuuge founder Anton Gauffin said in a blog post the cash would be used to build new games, improve existing titles, and fund a global marketing push.

“We have a very big vision that we are working on,” Gauffin wrote. “To make this Huuuge dream a reality we need to be able to invest and focus on innovation and creating great experiences.

“On that front, I’m happy to report that team Huuuge is already actively building new games while we keep making our existing ones better. Funding allows us to do this. It allows us to think and operate, keeping our long-term goals and objectives at the forefront versus being led and optimizing towards maximum short-term business performance. In other words, we are putting players first, and in the long run, we believe that it is the best strategy to build the Huuuge brand and execute our vision.

“Secondly, as a big part of our vision is to connect players around the globe, doing this in practice and executing our plan on a global scale requires our marketing efforts to be on par with this vision. That requires significant investments, and thanks to the funding, more players around the globe will be experiencing the Huuuge brand. Now, we are fully prepared to do large-scale marketing campaigns both on global and local levels and there are very exciting things going on at the moment (here is our latest TV commercial! There are surely more to come).”

Gauffin said Huuuge grew over 900% last year while also generating profit.

The firm was recently identified by Eilers & Krejcik Gaming as the fastest growing major social casino firm thanks in part to its group-play and social mechanics.