GameAccount launches US-facing freeplay mobile platform
Firm says new product will work hand in glove with its B2B free-play simulated gaming platform
GameAccount Network has launched a US-facing B2B casual mobile game platform, as the firm continues to grow its freeplay simulated gaming business. [private]
The firm said its new mobile platform would complement its simulated gaming offering, which it supplies to the likes of the Parx Casino in Pennsylvania and Foxwoods in Connecticut.
GameAccount said that its casual mobile game platform would be primarily delivered to land-based casino operators in the US in both regulated and unregulated markets.
The firm launched its casual mobile game platform in Q1, and since starting soft-launch marketing is achieving average revenue per daily active user of $0.24.
The Foxwoods Casino in Connecticut is the first casino operator to launch on the platform, with âFoxwoods Solitaireâ available to download on the Apple App Store and Google Play Store.
GameAccount CEO Dermot Smurfit (pictured) said the launch of its casual mobile game platform will allow its clients to âtap into an existing $3bnâ market in the US.
âExecutives of land-based US casinos are generally aware that casino patrons also play casual mobile games while on and off-property,â he added.
GameAccount also supplies its real-money gaming platform to Betfair in New Jersey, and has an agreement in place with Parx for when the state passes egaming legislation.