Customisable player props launched in Australia as âbridge between DFS and bettingâ
MadBookie.com claims technology can price up to 2.3 million unique markets for a single weekend of NFL games
Australian operator MadBookie.com has launched a new product enabling customers to create their own customised proposition bets on players across a variety of sports.
Player Props is powered by Digital Sports Techâs platform and uses a proprietary algorithm to instantly price up millions of potential bets, such as âLebron James to have more three point attempts than Steph Curryâ.
Ari Lewski, executive director at Digital Sports Tech, described the prop engine as âthe first legitimate bridge between fantasy and sports bettingâ, since it appeals to recreational users and encourages fan engagement.
âThe real power of Player Props is that it is a personalised betting experience that puts punters in control by allowing them, for the very first time, to bet on exactly what they want and are most interested in,â added Lewski.
He told EGR NA the inspiration for the platform had come from the booming popularity of DFS.
âEveryone is becoming obsessed with player statistics and theyâre following that aspect of the game more and more,â Lewski said. âAnd if people are spending their time on this research for fantasy, we found there was nothing in the market for that person to take that knowledge and wager on it.â
Lewski said he is talks with operators in jurisdictions all round the world to introduce the player props engine.
Madbookie said a major attraction of the customisable props for them was the âsheer number of player markets that can be made available to users without any extra trading manpowerâ.
Factoring in all the possible bet permutations and combinations, there are more than 1.3 million unique markets over a single round of English Premier League matches, and more than 2.3 million in a weekend of NFL.
âThereâs huge potential in customised bets on players,â Brett Luntz, founder of MadBookie.com, said.
âThe modern day punter quite rightly demands more and the new Player Props product gives them the perfect opportunity to create interesting, personalised bets.
âWeâre expecting our customers to absolutely love this new product and weâre delighted that weâre the first operator in the world to be offering it.â