888 backs improved product with New Jersey marketing push

Analysts suggest the campaign marks a desire to “get back on the radar” ahead of expected regulatory developments

888 has launched a new marketing campaign in New Jersey to promote its newly improved online gaming offering, EGR North America has learned. The firm added around 50 new casino games in February following upgrades to its poker platform in January, and has backed the improvements with two new TV ads. The 30-second clips play…

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