Analysis: How casinos are using on-property apps to get more customers gambling
More and more brick-and-mortar casinos and sportsbooks are turning towards mobile to connect with new audiences. But is on-property mobile gambling the answer and, if so, how can it help to provide an omni-channel experience for patrons?
Words by Julian Rogers It’s a well-documented fact that casino floors, for the most part, continue to struggle to appeal to the younger visitor. Indeed, with less than 50% of revenues from casinos lining Las Vegas’ famous Strip now generated from gaming activities, bosses are exploring new ways of engaging with this crowd. It’s why…
As a member of EGR Global your organisation will receive access to all of the above products and services which can be tailored to your organisation’s needs. Whatever your requirements, EGR can arrange a package to suit.