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Analysis: How casinos are using on-property apps to get more customers gambling

More and more brick-and-mortar casinos and sportsbooks are turning towards mobile to connect with new audiences. But is on-property mobile gambling the answer and, if so, how can it help to provide an omni-channel experience for patrons?

Words by Julian Rogers It’s a well-documented fact that casino floors, for the most part, continue to struggle to appeal to the younger visitor. Indeed, with less than 50% of revenues from casinos lining Las Vegas’ famous Strip now generated from gaming activities, bosses are exploring new ways of engaging with this crowd. It’s why…

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