Why I have a love-hate relationship with SEO

90 Digital founder and owner, Nick Garner, explains why he keeps falling in and out of love with search engine optimisation

Just some background on me before I get into the article. I’ve been around SEO for 15 years and I guess I was around when it all began. In 2006 I became SEO manager for Betfair, in 2010 became head of search marketing for Unibet and in 2012 I set up 90 Digital, an SEO…

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