Technology

Time to tidy up your data

Fintan Costello of Revenue Engineers says most operators and affiliates are not taking advantage of utilising a data management platform

As we are looking at the tail end of 2017, it’s time to start thinking ahead to 2018 and how you will hit next year’s targets. One key thing that most operators and affiliates are not taking advantage of is utilising a data management platform (DMP). The key reason for using a DMP is that…

Data | Fintan Costello | Revenue Engineers | Technology

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