Technology

Power to the people

Nick Keating of BounceX on how people-based marketing can help egaming marketers plagued by high bets on CPAs and low returns on LTVs

Today, consumers own on average 3.64 connected devices and are increasingly using them interchangeably, with predictions the number of devices per user is only going to increase. Without the assistance of people-based marketing strategies, gaming operators will continue to see their paid spend increase, their margins decrease, and their ability to maintain a loyal customer-base…

BounceX | Nick Keating | People-based marketing | Technology

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