Making odds comparison more personable

Cutting through the choice to find the odds and bets people want is becoming harder, meaning odds comparison sites need to do more, says Henrik Lykkesteen, chief commercial officer at Better Collective

One of the great things about the betting industry is that there is something for everyone. Punters can place bets on everything, from the weekend’s big football match or next major transfer, to political decisions and TV shows. However, the beauty of the industry's variety also provides a challenge for odds comparison sites and other affiliate services. An overabundance of choice can…

Affiliate marketing | Affiliates | Better Collective | Odds comparison | Sports betting