CRM

Is the 'free spin' worth it?

Using his own online casino as a case study, Nick Garner explains why has become increasingly way of overgenerous bonus offers

When I worked at Betfair and Unibet, I remember hanging out with the casino marketing teams and one of the most consistent themes was bonusing. Bonuses seemed to be that blunt instrument which everyone used to open or close the doors to new customers. Going back to the title of this article: are bonuses worth…

90 Digital | Bonusing | Casino bonus | CRM | Free spins | Nick Garner

Latest