Technology

How to use big data analytics to boost customer retention

James Blake, CEO at Hello Soda, explains why such tools are crucial for improving personalisation and UX

Although current growth projections offer significant opportunities for gaming companies, this market in particular is fiercely competitive. Potential and existing customers are being saturated with marketing regarding new products, services and special offers of all types. Therefore, attracting new customers and understanding current ones, in order to encourage brand loyalty, is becoming more important than…

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