Technology

How to prepare for Google Chrome's new ad blocker

Fintan Costello of Revenue Engineers says now is a perfect opportunity to take a look at display best practice

So with rumours that a future version of Chrome will have a built-in ad blocker that will allow ‘non-intrusive’ ads and given that Chrome has a 50% market share, it’s a good opportunity to take a look at display best practice and compare to what you are currently producing. From an ad specification perspective, there…

Ad blocking | Fintan Costello | Google | Google Chrome | Technology

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