How to capitalise on the strengths of mobile marketing automation

James Harkin, co-founder and CTO of Element Wave, explains how the technology can deliver true personalised messaging

[caption id="attachment_14605" align="alignnone" width="449"] James Harkin, co-founder and CTO, Element Wave[/caption] How fast can you type? 40 words per minute? How quickly can you speak? 150 words per minute? How fast can you communicate with 20,000 people? Mass email or bulk SMS? How fast can you have a personalised conversation with 20,000 different people? The…

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